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Tvia introduces the world first HDTV LCD-TV & PTV Turnkey Reference Design Kits for Analog and Digital Televisions

Tvia’s complete HDTV LCD-TV and PTV Reference design kits based on Tvia’s TrueView 5600 and 5700 chipsets, include hardware, software applications, OSD, EU/NTSC tuner, bill of material, PCB layout, schematics, and total documentation, allowing TV manufacturers to go directly to Pre-Production and Mass-Production eliminating the need for long and costly design times, thereby allowing a faster time to market for both HD LCD-TV and PTV markets for Brand Manufacturers and OEM TV manufacturers worldwide .
　

SANTA CLARA, Calif.- July 27, 2005 - Tvia, Inc. (Nasdaq:TVIA), the world’s leading provider of multimedia digital display processors for advanced TV, emerging digital display and consumer electronics markets, announces the availability of the Tvia HD LCD-TV and HD PTV turnkey Reference Design Kits based on the TrueView 5600 and 5700 series of advanced multimedia digital display processors.
　

“In today’s TV market, manufacturers are faced with significant time to market issues in both the LCD TV and PTV markets”, said Ben Silva VP World Wide Sales, Tvia, Inc. “Our turnkey Reference Design Kits (“RDK”) include the software applications, hardware, sample boards, PCB layout, BOM (bill of material), schematics, documentation, and extensive SDK all based on the TrueView 5600 and 5700 chipsets. This eliminates the lengthy design cycle by offering everything a manufacturer needs to go directly to PP (Pre/Pilot Production) and MP (Mass Production) in DTV for both HD/SD LCD-TV and HD/SD PTV markets.” The kits include 1-2 reference design boards, BOM, complete set of software applications, tuner codes and tables for both EU and NTSC markets, OSD, remote control, and extensive SDK, and many other additional feature integrations. Also included is the PCB layout and schematics for easy modification to fit any TV chassis.
　

Tvia offers RDKs in both European (EU) and North American versions. The EU version supports all European TV standards, including such important features as SCART, 500-page Teletext, and complete tuner integration with frequency-based channel tuning and search. The North American RDK comes with a complete set of features required for the NA market, including implementation of close caption and V-chip. The RDKs thus offer all of the necessary features to enable manufacturers to go directly to market with either or both a North American and/or EU version immediately.
　

Tvia’s RDKs for LCD-TV and PTV are currently being employed by several of the world’s leading TV manufacturers worldwide.
　

Tvia’s TV System Design Center located in Shenzhen, China is considered to be one of the world’s most advanced centers for LCD, PDP and PTV design, and also offers complete customization of the RDKs to meet any TV manufacturer’s specific requirements, special features, and form factors. Tvia’s TV System Design Center boasts a 30-day or less turnaround time on any custom TV design, including custom 64-bit OSD, 2D graphics with alpha blending, main board integration, with various input and output configuration types including component, composite, S-Video, DVI, HDMI and a wide variety of other special features. In most cases, Tvia’s design center enables TV manufacturers to go directly to PP within 30 days. Furthermore, Tvia’s LCD RDK provides image optimization for LCD panels from Sharp, Samsung, CMO, AU and LG Philips.
　

“We are very proud of our Turnkey TV Design Kits. We listened to the market, executed on their demands, and ultimately provided the total solution they required. By doing so, we allow our customers to reduce their time-to-market and eliminate the need for costly, time-consuming design cycles” said Eli Porat, CEO, Tvia, Inc. “The market has changed. It is no longer about who has the most integrated chip, it is now about becoming a technology design partner with your customer, helping them to produce complete TV solutions at the same or lower costs than they were producing before, while reducing the design time of 6-8 months, down to 45 days or less” said Mr. Porat.

　
Tvia is one of the world’s leading providers of video and graphics display processors. Tvia’s TrueView 5600 and 5700 digital display processors chips contain an extensive feature list including state of the art graphics and cinema quality visual image technology. For more information on the TrueView 5600 and 5700 products please contact sales@tvia.com.

About Tvia: Tvia, Inc. is a fabless semiconductor company which designs and develops an extensive line of flexible, high-quality digital display processors creating next-generation digital LCD, HD, SD, and progressive-scan TVs and multimedia related devices. Tvia provides customers with the foundation for building the most cost-effective display solutions on the market. Tvia's processors enhance viewer experience through the simultaneous presentation of multiple, independent media streams, and high resolution graphics on one or more displays. More information about Tvia is available at www.tvia.com